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It now becomes easier for you as a locally based company to position your business on Google.
Google launched their latest initiative, the Place Search. The thinking behind the Place Search is Google’s search results should be more relevant for users who are openly searching for local products and services such as restaurants, hotel rooms, physical stores, events, etc.
Why use local marketing with Google Places?
• Google reports that up to 70% of all online activity is related to local content.
• Comscore estimates that 66%+ of local customers find business using local search.
• Each is accessible online and via mobile application.
Contact nordicADmedia
If you would like to ensure that your company is represented in Google Place Search results, you must have a confirmed Google Places profile. nordicADmedia can of course help you with this. Call North America +1 646-462-6502 or Denmark +45 53577617, then one of our consultants ready to help you.
nordicADmedia has claimed their place on google map. Have you? If not let’s us help you be visible.
See our position here: NAM map
This is for those of you that are dealing with online advertising!
Are you in daily contact with companies you try to sell to? Do you sometimes feel like a robot over the phone, saying the same thing over and over again? Do you get stuck? Do you need a mentor?
No matter if you are employee, self-employed or are even have your own company, all of us sometimes need to go back to basic. I found this article the other day, that goes through seven basic “knows”. Read it, you may know it all, but sometimes is good to refresh the basic stuff.
Quote:
“We’ve never had trouble creating chances. We just need to get back to basics and keep doing the same things we’ve done for years.”
… “Follow Your Knows”If you want to be a successful salesperson of online advertising, follow your “Knows.” There are seven things you absolutely, positively must know in order to compete in this industry. This article helps prepare sales people to achieve better results. As you read this article, ask yourself: “How well do I know and practice these?”
One: Know the Properties
First and foremost, you must understand what you are selling. If you are selling a single site, you must understand (and, to the degree possible, use and/or subscribe to) that site. If you are selling a network, that means you must know the various sites you represent. If you don’t understand the content, you can’t expect to sell it effectively. It’s that simple.
Two: Know the Targeting Possibilities
How can you help advertisers target the users who visit your site(s)? You can provide advertisers with the ability to display ads across the length and breadth of your site. If you sell a network, you also have the capacity to allow advertisers to show their ads across the entire network. You may also be able to give advertisers the option of pointing their messages at users who have context-specific interests that connect to a certain channel within a web site or a group of web sites. You may also be able to offer Behavioral Targeting (targeting based on past click history) or retargeting, which means focusing on people who have visited a certain site or pursued a certain offer in the past, who may have purchased – or abandoned the site during the conversion process. In those cases, it is imperative that you can describe to potential advertiser’s your property (or network’s) methodology for achieving success with these targeting filters.
Three: Know The Ad Units
Which ad units does your property support? Which size? GIF? Flash? Do you run video? Rich Media? If yes, which formats? What are your editorial rules about Rich Media formats? Although your company may only accept certain formats, you may be interested in knowing all the formats available. For the best answer to that question, consult the IAB (Interactive Advertising Bureau), which comprises “more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. (iab.net).” Which standard ad sizes does your firm accept?
Four: Know What Account Management Can and Can’t Do
Once you sell an ad to an advertiser, you will “hand off” the account to the Account Management team. When you do, the advertiser will have certain expectations about what is going to happen, how often it is going to happen, and how quickly the campaign as a whole is going to achieve success. It is your job to make sure that those client expectations are realistic especially as the move through the process to the AM team!
Five: Know the Pricing
How does your company charge advertisers? There are three popular pricing formats which you are certain to encounter. But what’s more you need to know which formats your company provides:
• CPM: Cost per Thousand – the advertiser pays a set fee for the serving of 1,000 ad “impressions” regardless of whether anyone clicks on them or not.
• CPC: Cost per Click – The advertiser only pays for when someone clicks on an ad.
• CPA: Cost per Action or Cost per Acquisition (of a new customer/conversion; if the conversion is a lead, then this pricing is sometimes referred to as CPL – Cost per Lead) – The advertiser only pays when the click results in a conversion.
Advertisers may “speak” in CPA and you may only accept CPM. In that case, you will need
to learn to become fluent in Internet Math (if you are not familiar with this you need to learn it!) in order to help guide the customer through the conversion of one into the other.
Six: Know Who You Are Calling Today
The most important knowledge any salesperson has is who they are going to call today. This includes knowing your target’s name, their direct phone number and email address. It also means knowing how many people you are going to call. For this you need to do a little reverse engineering – starting with determining your personal goals and your company’s sales goals. How much money are you trying to make? How many sales will you need to close each month to make that much? What is your average sale worth?
Seven: Know What You Are Going To Say and Ask
And finally, and most importantly, you are ready to call. You need to know the two most important questions which you will pose to every advertiser you will ever speak to:
1. Who are you trying to reach?
2. What are you trying to accomplish?
As you consider their answers think about the first 5 “Knows” above.
Are they trying to reach a target that is possible given your properties and targeting?
Can you support their advertising goals with the ad units they desire?
Will your Account Management team be able to reach these goals?
Did they/can you boil their goals down to metric goals (that is, the amount of marketing budget they are willing to pay for each ad or conversion; sometimes called a CPA Metric?).
Can you translate their CPA metric into CPM pricing (assuming you prefer to accept advertisers on this basis)?
Hope this helps for those of you that read it!
/F
In Affiliate marketing, there are various methods to earn money. Even if one of the methods can direct you to a victorious and moneymaking business, the studies and effort included can be so overpowering that when the time that you realized it, you are already tired nearly before you even get started. In that case, that unmanageable want to put off the task takes over. In addition, you also have not started yet and you are not able to end anything that you had already begun.
This is usually what happens to most affiliates-to-be when they are only beginning. Indeed, it can eventually direct them to think that only some of the Internet pros are able to earn money marketing affiliate programs.
Affiliate marketing is not a hard task. It is not also right to think that affiliate marketing is only for the educated and experienced ones. Also, never assume that only the fortunate people are the ones who are prone to success. This is not true.
If you are determined and eager to set a little priority and effort on this market, it is assured that you will acquire the kind of success that you want. Delaying or postponing will never have the opportunity to pull you down.
Expect this- you will surely be excited with just the thought of winning. All you have to by then is to sit down and start taking your few extra times to observe how your hard works quickly grow.
As for this moment, why not consider taking some of the following guidelines. You can follow these guidelines to a winning affiliate promoting campaign. Once you have realized that it is so easy, and that it essentially works, you will have the assurance and confidence to obtain success on affiliate marketing.
Begin by educating yourself with the things not necessary to you in starting an affiliate marketing program:
- Website is not essential when starting.
- Pay-per-click campaign is not required
- You will not have to read long-pages of e-books.
- There is no software needed.
If not all of these are needed, then what is there for you to keep?
You will only have an affiliate program to market. Select the program that will present you with a great sales memo and an excellent product. You may also opt for a program that provides an outstanding income every month. An outstanding profit is produced via the programs that rate the client on a monthly payment bases. The affiliate is then compensated each month the client maintains its subscription.
Now, how will you market your affiliate program?
Making articles is an ideal way to do this. Write an article and let others read it, copy and dispense on their own websites. In this way, you are already given an advantage to promote your affiliate program and your writings as well.¨
Every article you create should have a resource box with your name on it of course and a few lines consisting of anything that you want to say. This is the area where you can endorse your affiliate program and also where you can put your affiliate link.
The resource box should indicate something that can stimulate your reader and click your affiliate link.
Think of this as merely an easy task. Because it really is easy! However, it still needs hard work and time. Also, admit this – in order for you to earn some money you will have to accomplish even a bit.
If you think you cannot do all of these every month, then do not expect the taste of success.